The Final Collection

Above is my initial Miu Miu's Autumn Winter Collection for 2009/2010

This collection is inspired by Cubism, which is reflected in the shapes of the silhouttes and the print, however, the theme is not conveyed clearly enough to the consumer. A stronger emphasis on dimensions needs to be made, therefore I have developed the collection further:

THE COLLECTION:

The main inspiration of this collection came from Cubism, following similar principles to Cubist painters, who rejected the inherited concept that art should copy nature, or that they should adopt the traditional techniques of perspective, modeling, and foreshortening. Therefore an emphasis has been put on two-dimensionality, so I have reduced and fractured the shapes, designs and contours into geometric forms. Colour has been used to deliver this concept to the consumers. Using both contrasting hues together and also using the same hues adjacent to one another, I have extracted a distorted the dimensions of the garments as from each different perspective, the contours appear different.

I have also tried to portray a schizophrenic element to the collection, following in line with previous Miu Miu collections and taking inspiration from Miu Miu's key philosophy where a woman is constantly being redefined. The Schizophrenic theme focuses on the natural and the unnatural, displayed through the contrasting use of colour, shape and pattern. Using key characteristics from Cubism: geometric silhouttes and sharp, fragmented angles, I have contrasted it with soft curvacious silhouttes and prints based on nature, such as birds and leaves. I have altered the proportions of colour in the collection to what Miu Miu would usually use to reinforce the Schizophrenic theme. Miu Miu would normally have a greater proportion of black and of one hue, which I did initially, however, in order to convey the schizophrenic theme I have included more orange to oppose the purple. This is an exaggeration of a formula that Miu Miu already applies in her collections as there is normally a vivid split in the collections, where there is a contrast in colour and style. For example, in AW08 the collection is divided into 2, where a sports theme is shown in one with greens and reds, then the second part of the collection is more glamourous with black and gold and sequins.

Colour has been used as a tool to deliver the schizophrenic concept. I have adjusted the colour levels of the images so they are unnatural (e.g. bright purple hue for a bird), which applies the principle of novelty as it is the unexpected. There is juxtaposition of a natural image with an unnatural colour. Colour has also been utilised to portray a schizophrenic feel to the collection as I have contrasted two opposing hues: purple and orange. Using a stark contrast, fragments the outfits, reflecting a split personality of a Schizophrenic individual.

The colours of the collection reflect the lifestyle of the brand. Bright, high value, high chroma hues have been applied, to reflect the fun, child-like image of the brand, in contrast to its sister brand, Prada. However a large proportion of black has been included to reflect the brands sophisticated stance.