The Colour Palette

From my developments, I have used pantone to create a broad colour palette:

From this palette I have selected key colours and tested them out on my templates, as shown below:

The vibrancy of the high chroma purple/pink hues add warmth and excitement to the palette and the high value, deep purples create depth and balance. The darker shades particulary work well with the light tints of creamy beige.

This example uses purple hues with high value and high chroma and includes a small proportion of wine red, dusky pink and orange. The mixture of high and low chroma hues is pleasing to the eye, as the lower chroma hues soften the harshness of the contrasting hues.

This example uses low chroma hues, which makes the palette soft and not so intense. I think having high chroma hues is more suitable for Miu Miu's collection because it reflects the brands identity better in terms of it being a fun, young brand. Using softer tints, gives the collection a more older and subdued feel.

I have experimented with a mixture of purple hues and black, to keep in line with Miu Miu's normal formula. I think the analogous scheme is very successful, especially with the addition of black, howeve, hints of other hues, such as orange would add more interest and variation to the palette.

The image above uses the same colour scheme as before with the addtion of 3 different tints and tones of orange, as well as dusky pink and brown. In terms of proportion, these hues should only be used in moderation, to accent the collection, not over power it.

Below is my final colour palette that I will use for Miu Miu's A/W 09/10 Collection:

This colour palette can be divided into two: the purples and the pinks and the reds and the oranges. Miu Miu collections are often divided into two, as it reflects the brands philosophy that there are lots of different sides to a womans personality. It also reflects the playful nature of the brand, as it presents the unexpected.